Leading the Way to Social Commerce

As e-commerce matures and attempts to serve the mass market, it must conform to consumer expectations of what a shopping experience should be, or it risks losing out to alternate channels. This means that e-tailers, even the well-known brands, must make their online stores more convenient and the shopping experience more satisfying, while providing visibility into the performance of products, services, policies and promotions. A recent Forrester report* concludes that e-commerce must evolve into a more sophisticated form, dubbed "social commerce."

At Pipit Interactive we have recognized the trends shaping e-commerce, and have taken social e-commerce to an unprecedented level, with a rich media environment that allows shoppers to visualize and share their ideas with friends and consultants — before, during and after they buy. This goes beyond mere social commerce, to create a truly interactive e-commerce experience.

Pipit has introduced the world's first real-time, fully interactive marketplace engine: PurchLive™. Designed to offer users the essential aspects of a truly collaborative shopping experience, PurchLive uses Adobe Flash technology that requires no additional software or hardware. Using Pipit Purch, e-tailers — and the customer support vendors that serve them — can add powerful interactive social functionality that allows shoppers to coordinate and compare while they buy. By increasing buyer confidence in purchases, PurchLive increases sales and decreases returns. And PurchLive gathers valuable data from customer interactions, allowing e-tailers to make more-informed merchandising and promotion decisions.

To learn more about Pipit and our interactive e-commerce solutions, contact us today.

*TechRadar™ For eBusiness And Channel Strategy Professionals: Social Commerce, Q1 2010, Forrester, February 25, 2010